---
title: "Growing minds and turnover | Griib - Design and Brand Strategy"
description: "Andy Griib is a professional design and brand consultant who has worked with many companies internationally to develop strong, successful branding."
url: https://griib.co.uk/work/furncare
---

# Growing minds and turnover

Growing minds and turnover

![Growing minds and turnover](https://griib.co.uk/thumbs/6b2b8910-4500_full.jpg)

Tasked as brand consultants to accelerate growth, we reframed a service to appeal to customers and planned communications for new business.

## Growing minds as well as a turnover.

How do you grow a philosophy as well as the company?

This was more of a philosophy shift to encourage care homes to update their interiors and allow 'Freedom, Enjoyment and Status to be lifelong experiences'. We wanted to challenge people and suggest life shouldn't stop just because of age. Our work involved brand research, brand positioning, brand identity, annual and quarterly marketing planning, print and digital management, with social media initiatives and new sales lead activities. Our client is growing very successfully and we are really proud to be helping them achieve their vision.

![Growing minds and turnover](https://griib.co.uk/thumbs/6b2b8866-1050_full.jpg)

![Growing minds and turnover](https://griib.co.uk/thumbs/6b2b8851-1832_full.jpg)

![Growing minds and turnover](https://griib.co.uk/thumbs/6b2b8748-copy-7793_full.jpg)

![Growing minds and turnover](https://griib.co.uk/thumbs/6b2b8681-2002_full.jpg)

---

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