Brief: Move brand perception away from club racing, to attract F1 business. Keep company logo. Advise, design and manage brand building.
Creating higher brand value perceptions
Enable company to attract F1 business, moving away from club level wiring looms.
Maintain company logo. Advise, design and manage brand building.
A brand to turn power into performance
Research with customers led to key brand attributes (the stuff they do well!).
Company descriptor changed to ‘turning power into performance’.
Established the value and importance to motorsport teams of professional wiring looms and electronics.
Created awareness of DC Electronics’ wiring looms through advertising, marketing and design of branding strategy.